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Radically Transparent: Monitoring and Managing Reputations Online |  | Authors: Andy Beal, Judy Strauss
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $2.54
as of 9/5/2010 19:09 EDT details
You Save: $27.45 (92%)
New (41) Used (22) from $2.09
Seller: thebookguyz
Rating:  20 reviews
Sales Rank: 263669
Media: Paperback
Pages: 378
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 1.1
ISBN: 0470190825
Dewey Decimal Number: 659.202854678
EAN: 9780470190821
ASIN: 0470190825
Publication Date: March 4, 2008
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780470190821 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
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| Customer Reviews:
Showing reviews 1-5 of 20
Radically Great Read March 1, 2008
David Saunders (Huntersville, NC)
7 out of 7 found this review helpful
I am an internet marketing professional and seem to buy way too many "SEO Books" from Amazon - they all get resold as I lose interest and find nothing inspiring in them.
This book is by far the best read since John Battelle and The Search
For those of you that really want to enhance your online reputation (and don't we all?) this is a must read.
Some great examples of big companies needing "damage repair" after a blog post and some of the ways great companies have repaired their damage.
Let's face it the Internet gives us citizen journalism and all the brutally frank criticisms that can bring from an average Joe.
If you're into online PR and being Radically Transparent you should by this book and unlock the power of your walled garden
David Saunders
Charlotte NC
Andy Beal--A leading authority on online reputation management March 3, 2008
Patricia Skinner (USA)
7 out of 8 found this review helpful
I've been online for well over a decade and from the very beginning I've been passionate about online marketing. I congratulate myself that fairly early on I identified Andy Beal as someone who could teach me a lot about online marketing in all its guises. He has validated my opinion consistently over the years.
His latest book, Radically Transparent: Monitoring and Managing Reputations Online, co-authored with Judy Strauss, is quite simply a masterpiece. This is a reference work that is highly informative and immensely valuable even for an experienced online professional. For the rest of us it's a tome that's simply not-to-be-missed.
Managing your online reputation is a fairly new problem. If you've suddenly realized that being pro-active about it is essential, you are on the fast track to success. But how do you manage your online reputation effectively? Beal and Strauss provide you with absolutely the latest and best knowledge to take your reputation management strategy in hand.
Whether you want to establish your brand or counter a smear campaign that's affecting your bottom line, this is definitely THE book for you to buy.
Learn how to use no-cost social marketing tactics to launch yourself as an expert, and see how you can turn negativity around to reflect positively on your business.
You need this knowledge now if you're to stay ahead of the game.
Wonderfully insightful book with lots of how-to's April 18, 2008
Cynthia J. Akus
2 out of 2 found this review helpful
Radically Transparent is a wonderfully insightful book that gives tried and true steps for tracking and managing online reputations. Unlike other books that are heavy on theories, this book provides tactics and action plans that can used immediately.
As a PR professional, it was great to see the synergy between public relations and search engine optimization outlined. In addition, Beal and Strauss bring in lots of timely examples that make the book entertaining and thought provoking.
Corporate Handbook for Social Media Optimization and Reputation Management May 15, 2008
Carsten Cumbrowski (Fresno, CA USA)
2 out of 2 found this review helpful
The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.
Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.
As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.
It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.
The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.
A must-read for individuals and companies' online reputation management July 31, 2008
Oscar Del Santo (London, England)
2 out of 2 found this review helpful
A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.
Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).
Showing reviews 1-5 of 20
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