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| Multichannel Marketing: Metrics and Methods for On and Offline Success | 
| Author: Akin Arikan
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $11.66
You Save: $18.33 (61%)
Buy New/Used from $11.66
Avg. Customer Rating:  (6 reviews)
Sales Rank: 43768
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 7.3 x 0.8
ISBN: 047023959X
Dewey Decimal Number: 658.872
EAN: 9780470239599
ASIN: 047023959X
Publication Date: April 28, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 6-6 of 6 | | « PREV | | |
 Groundbreaking book on multichannel marketing metrics! May 10, 2008
6 out of 6 found this review helpful
In this book, Akin Arikan walks us through the whole process of measuring online and offline activities using Web Analytics. He presents both theoretical advices and live examples of how his theories have been (can be) applied.
As a Web Analyst and an online marketer I look forward to adding the methods presented in the book to my repertoire. The jargon alerts alone are worth the read.
The book is very well written and should be required reading for marketers and analysts on the web. The interaction between online and offline is becoming more and more important, and companies must understand how to integrate all their marketing efforts.
I warmly recommend reading this book.
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