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| The Brand Gap: Expanded Edition | 
| Author: Marty Neumeier
Publisher: Peachpit Press
Category: Book
List Price: $21.99
Buy New: $12.75
You Save: $9.24 (42%)
Buy New/Used from $9.30
Avg. Customer Rating:  (19 reviews)
Sales Rank: 37370
Languages: German (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.6
Dimensions (in): 7.8 x 5.2 x 0.9
ISBN: 0321348109
Dewey Decimal Number: 658.827
EAN: 9780321348104
ASIN: 0321348109
Publication Date: August 14, 2005
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Well done. March 11, 2008
I use this as an outline when helping to establish direction for my clients. Very easy to read and follow. ZAG is a must read as well.
 Condensed eye opener January 28, 2008
This book would be great for someone new to marketing, or someone entrenched in the 'old ways' of doing business marketing. It is about opening your eyes to what can be done, and why some brands seem to speak louder than others. The book has some fairly interesting attempts at explaining ideas visually but if you're a visual thinker, they are pretty primitive.. I believe they are more for the non-visual person to have some 'eye candy' in the book.
A good book to source some mantras to tell your clients when you are trying to focus their brand strategy.
This book may have been more comprehensive if it included a bit more pro-active ways of coming to brand decisions. It probes and asks you to consider the main elements of a successful brand, but doesn't really show you how.
A better book that is really similar but includes the 'how' to go about creating a brand strategy is 'Eating the Big Fish' by Adam Morgan.
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
If you want to be inspired about how to differentiate and focus, this book has more substance.
Get it. November 21, 2007
1 out of 2 found this review helpful
Do you need something to help persuade or educate your executive team on the value of branding? This is it. Simple and to the point.
 Random and Unfocused November 17, 2007
1 out of 6 found this review helpful
I really hated this book, it never really tells you what the branding gap is or what the solution to it is. The book is so crappy the author thought he'll attach a glossy to it at the end explaining words that were never mentioned just to give people a reason to buy it. Testimonials in the back of the book were written by people who were quoted in the book. Don't buy this book, it is a waste of time.
The modern view of branding September 15, 2007
if you want a quick and entertaining way of understanding what is a brand in the modern sense of the word, get this book. Even if you know already what "brand" and "branding" mean, this book will reset your brain into rethinking your business and where you are going with it. It is a must read for anyone involved in selling stuff or services out of an established franchise or license.
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