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| E-Marketing (4th Edition) | 
| Authors: Judy Strauss, Adel El-ansary, Raymond Frost
Publisher: Prentice Hall
Category: Book
List Price: $117.33
Buy New: $39.99
You Save: $77.34 (66%)
Buy New/Used from $39.99
Avg. Customer Rating:  (9 reviews)
Sales Rank: 225922
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 480
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.8 x 0.8
ISBN: 0131485199
Dewey Decimal Number: 658.872
EAN: 9780131485198
ASIN: 0131485199
Publication Date: March 14, 2005
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 6-9 of 9 | | « PREV | | |
 Valuable to read March 28, 2002
0 out of 2 found this review helpful
E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.
 Very difficult reading March 19, 2002
12 out of 17 found this review helpful
Unless you come from a strong marketing background, this is not the book for you. It uses a large mix of marketing and hybrid Internet-ish marketing terms that are very hard to understand. I'm using this book for class as a requirement towards an E-commerce/Web Administration degree and this will definately be one of the books I sell back to the bookstore after this term is done.One funny example the books gives is about domain names. They blame the downfall of Time Warners Pathfinder website on it's choice of a domain name .... Hello, what does Yahoo! have to do with a portal? What does amazon have to do with selling books? What does The Hun have to do with porn? Yet these sites are the biggest ones in their respective markets. There are many websites (free I might add) that can teach you more about marketing on the internet than this book can in it's random dribbling incoherent format.
This is the book to start with to LEARN internet business March 12, 2001
9 out of 9 found this review helpful
This was a text book required for a marketing class, but I would recommend it to ANYONE who is considering entering the e-commerce business arena. It is very thorough. It starts with the basics, but becomes rich in detail without becoming complex and over the head of the average non-techie. I strongly encourage you to read this book to grasp e-commerce concepts!
E-Marketing 2/E February 5, 2001
4 out of 11 found this review helpful
All of the basics and more, with lots of interesting examples!
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