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| Here Comes Everybody: The Power of Organizing Without Organizations | 
| Author: Clay Shirky
Publisher: Penguin Press HC, The
Category: Book
List Price: $25.95
Buy New: $13.84
You Save: $12.11 (47%)
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Avg. Customer Rating:  (24 reviews)
Sales Rank: 1093
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1
Dimensions (in): 8.4 x 5.8 x 1.3
ISBN: 1594201536
Dewey Decimal Number: 303.4833
EAN: 9781594201530
ASIN: 1594201536
Publication Date: February 28, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Marketers: essential reading before embarking on social media of any kind July 14, 2008
2 out of 2 found this review helpful
I've read almost all the books on how social media is changing business and I can say that "Here Comes Everybody" is the very best. Don't even think of blogs, communities or social networks as part of your marketing strategy until you read this book. Why? It explains clearly -- yet oh so thoroughly -- why people want to connect and contribute(or not)to communities and groups.
It also puts the tools discussion into the proper context: First establish the group's promise, and then select the tool to support the promise. In my experience too many companies are investing in the tools and then trying to figuring out how to create business communities with those tools.
Clay also provides some fascinating insights into what makes a community coalesce: you don't need huge numbers of highly-active people for a community to be effective. Because today's tools remove barriers to participation a small number of highly-involved people can do most of the heavy lifting and "people who care a little can participate a little, while being effective in the aggregate."
Bonus points -- the book is well written, rich in illustrative stories, and well organized.
Eye-opening and entertaining July 12, 2008
2 out of 2 found this review helpful
What is behind the explosion of Internet-based social networking in all its forms, from shared book reviews on Amazon, to e-mail, listservs, Facebook, Flickr and Twitter? And more important: what does this new wave of truly participatory media bode for the future?
Clay Shirky takes on these big questions in "Here Comes Everybody," and the result is an engaging, eye-opening book that draws upon social change theory, economics, and psychology. Shirky contends that the Internet, cell phones and other two-way communications technologies have lowered the barriers to group formation, such that people are organizing to great effect in ways that would have been impossible just a few years ago. This is taking place in all sorts of ways: social groups, political action groups, photo sharing, news and information sharing, lifestyle support groups, the list goes on and on.
Shirky believes that the power of these new tools at our disposal will be harnessed collectively in a positive direction. He acknowledges that many individuals seek to disrupt cooperative efforts (look at spammers, or "trolls" on mailing lists, for instance). Tools that are overrun by those seeking to disrupt them, though, were flawed in some way, and will fall away in favor of tools such as Wikipedia that correct for such vandalism.
What of corporate and governmental entities trying to screen/censor Internet content? Shirky believes that such efforts are doomed to failure: due to the nature of the technology itself, people will find a way around those attempted impositions. So far, world events bear out his perspective.
Shirky doesn't deal much with inequities in access to these communications tools. But that may be peripheral to his point: after all, not everyone had access to a printing press, yet its relatively widespread availability led to great change all over the world. And anyway, Shirky isn't crazy enough to say that the new ease of organizing will eradicate inequality throughout the world.
"Here Comes Everybody" is an important counterpoint to those who think that social networking is just a popularity contest for kids, or who bemoan the "narcissism" of people who put their information into MySpace. There's a whole lot more going on there, and people of all generations are beginning to figure that out.
 Content A, Writing Style B June 29, 2008
0 out of 1 found this review helpful
After hearing about this book on NPR, I quickly ordered it, thinking its content would provide valuable marketing insight for us and our clients. The book provides great perspective on the social changes that have come about and are still emerging as a result of the Internet. However, for readers in the Internet age, the writing may sometimes seem a bit slow and repetitive. Good information, but could be crisper. Love the title.
Social Tools in Action June 23, 2008
1 out of 1 found this review helpful
Clay Shirky's book on social tools such as Meetup, Flickr, Facebook, Wikipedia, etc. discusses insightfully the conditions in which they are being successfully employed to achieve group goals. In this regard,the book's a useful manual on how to organize in the digital age, where "worse is better," where the relevant sequence is no longer "gather and share" but rather "share and gather" and where since "more is different" failures are recognized for their useful role of bringing about more successes.
A side benefit of the book for me is the very accessible discussion of the relevance of the power law distribution in describing many social facts, such as the number of active participants (few) compared to occasional contributors (most) who may nevertheless be a source of important, if rare, understandings.
Important Book - Good Read May 27, 2008
1 out of 1 found this review helpful
Clay Shirky has written an important book that is a good read. He tells the story of how the new social technologies of the web lower the barriers of cooperation so that individuals can share, create, and act together in new ways. This book should be read by anyone who want to more about how today's technological innovations are and will shape society and the organizations that comprise it. Shirky also write well. He is a good story teller. Best book I've read in at least a year.
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