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| SPIN Selling | 
| Author: Neil Rackham
Publisher: McGraw-Hill
Category: Book
List Price: $29.95
Buy New: $4.94
You Save: $25.01 (84%)
Buy New/Used/Collectible from $4.94
Avg. Customer Rating:  (97 reviews)
Sales Rank: 3699
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 197
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.2 x 0.9
ISBN: 0070511136
Dewey Decimal Number: 658.85
EAN: 9780070511132
ASIN: 0070511136
Publication Date: May 1, 1988
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 How to Find the Hot Issues that Mattered Most to Your Customers February 9, 2008
If Solution Selling: Creating Buyers in Difficult Selling Markets is the comprehensive guide to selling intangible, complex solutions, then SPIN Selling is the comprehensive guide to asking customers questions to find our what mattered to them most.
SPIN Selling is definitely NOT the first book that guides sales people in the art of asking questions, but it's definitely the one that puts it in the most elegant way.
That said, it will be a mistake to assume that SPIN Selling is the cure-all for asking customers. The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! will be a good companion to better understand the human psyche.
Spin Selling Review February 7, 2008
I am account manager for an ERP Consulting company. This book really opened my eyes for the first time to the different styles of selling. Neil does an excellent job of exposing flawed selling styles and techniques in major account sales: such as using high pressure sales, using closing technigues, giving advantages and not direct benefits, and not solving problems for the client. I would highly recommend this book to anyone that is looking to learn how to do sales well; specifically in major sales.
Carlos Ekkert
http://www.majoraccountselling.blogspot.com/
Must read book even if you're not in sales, or going into sales! December 28, 2007
0 out of 1 found this review helpful
Essentially all business organizations have some sort of selling division. As a recent MBA grad, even though I never plan on going into sales, this book provided priceless techniques on sales, understanding the customer, and even general tips on being a good leader/manager and influencing people. Though it's over 20 years old, Rackham's research and methodology still holds true today! Must read for ANYONE working in any business-related environment!
Sales Dawgs------READ THIS BOOK October 13, 2007
0 out of 1 found this review helpful
There are literally 1000's of sales books out there, but this is like no other. Its not so much a 'how to' book, but more like 'The Millionaire Next Door' for sales. Here is what the top producers do, here are the facts, do whatever you want, we don't care. Not fancy closes, secret words to put in your presentation, nothing like that. It truly is like no other sales book and I have listened to the audio version 3 times since I bought it and have picked up something new everytime.
A classic and one of the very best September 2, 2007
12 out of 13 found this review helpful
SPIN is a classic, one of the books that revolutionized professional selling. It amazes me to read some of the negative reviews of this book posted here. Some of this I attribute to lack of knowledge of the history of our "profession," which bears few hallmarks of being a profession yet. Can you get a four year college degree in SELLING, the one thing every business must do well to survive, let alone prosper? Except for programs at a small handful of universities around the country, the answer is NO. Do we have peer-reviewed journals in our profession? NO. Do we have accepted standards and professional certification? NO.
What Neil Rackham, a behavioral researcher, did for selling was huge. He applied the techniques of research and analysis to our profession. Until then, no one could say definitively that "always be closing" was bad advice. But in business to business selling, in high-tech selling to educated professionals, the "ABC's of selling" is only one of many pieces of bad information that passed for "wisdom" before Rackham showed them up for what they were. Such sales tactics are the reason salespeople have been saddled with negative stereotypes.
Some reviewers condemn Rackham by saying that companies cited, such as Kodak, IBM, and Xerox have suffered business reversals since this book came out. Sorry folks, but good salespeople using good selling techniques will not, alone, save your company. MANY companies that were at the top of their industries in the 1970s and 1980s are either out of business or have suffered serious reversals in the years since. That is a different issue altogether, and if you are looking for explanations try STRATEGY books like "Good to Great" by Jim Collins or "Strategy" by Michael Porter. Someone on this site said that IBM's loss of computer business to other PC makers was evidence of the failure of SPIN...totally ridiculous. IBM passed on the operating system that became DOS, which in turn became the engine fueling MicroSoft's ascent to the heights. In hardware manufacturing IBM ignored lots of evidence that a paradigm shift was underway and PCs were becoming commodity items.
The negative reviewers are looking for a silver bullet in many cases: SPIN will not transform you into a president's club winner by reading it. It is how you apply and practice it that will enable your success. Becoming expert in the use of this simple framework requires work and thought. What Rackham showed us is that the WORDS we use are important, along with HOW WE USE THEM. We must understand THEIR goals and focus on being part of THEIR success if we are to be successful in a sustainable, long-term partnership. Also that we must not be manipulative or treat other people (aka "customers" or "prospects") in ways we would not want to be treated ourselves. The acronym "SPIN" was coined before Washington politicians gave the word the negatie connotation it now has.
SPIN is not the only good refenence book for salespeople, but it is a landmark book, the result of research that has not, to my knowlege, been replicated since. It should be a held in great esteem by any sales professional. Rackham's concept of an "Advance" as an objective way to measure the progress of a sales call is, alone, worth the price of this book.
By the way, I have been in sales for 30 years, as a salesperson, sales manager, and director of training for a Fortune 500 company. I still have a lot to learn. But one thing I do know: there is tremendous value in this book for any salesperson with an open mind and the desire to continue growing, learning and improving as a sales professional.
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