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| Radically Transparent: Monitoring and Managing Reputations Online | 
| Authors: Andy Beal, Judy Strauss
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $4.59
You Save: $25.40 (85%)
Buy New/Used from $4.15
Avg. Customer Rating:  (13 reviews)
Sales Rank: 201141
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 378
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 1.1
ISBN: 0470190825
Dewey Decimal Number: 659.202854678
EAN: 9780470190821
ASIN: 0470190825
Publication Date: March 4, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
A Turn By Turn Map To Social Media Effectiveness In Your Business May 14, 2008
4 out of 4 found this review helpful
What I love about this book is the way it is laid out in a step by step process that leads you from confusion to clarity in the use of social media in business today. Be aware, this is not a book about blogging even though they discuss is a lot, it is a book about all social media and the precise steps you can take to begin and continue influential conversations that can change the face of your business.
The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don't follow a sound process.
You'll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.
My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I'm hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.
Excellent book for understanding social media. A must read.
A Necessary Book for Business of Any Size May 11, 2008
2 out of 3 found this review helpful
When I first heard of this book, I thought it would be geared toward only large businesses with big budgets--meaning complicated and expensive. Happily for many small businesses, this is not the case. Radically Transparent contains loads of useful information and much of it is things any company of any size can do today for free. From participating in social networks to starting a company blog, this book shows you the right way to engage in these and other online media.
Andy Beal and Dr. Judy Strauss have laid out a step by step plan for any business or brand, to create, enhance, protect, and even repair their online reputation.
If you have a online or offline business it means you have a reputation. People online will talk about your company, products, and services whether you like it or not. Wouldn't you want to know what they are saying and where they are saying it? You can find out now by purchasing this book.
Must read book for anyone who cares about their reputation online April 24, 2008
1 out of 1 found this review helpful
Everyday in my job I try to find new ways to help my clients be more successful or improve their reputation on the Internet. I bought this book off of a recommendation of someone else and absolutely love it. I'm using it as a basis to building a standard structure for working with clients and improving their online reputation. I definitely recommend it for anyone from the beginner to the expert.
Wonderfully insightful book with lots of how-to's April 18, 2008
2 out of 2 found this review helpful
Radically Transparent is a wonderfully insightful book that gives tried and true steps for tracking and managing online reputations. Unlike other books that are heavy on theories, this book provides tactics and action plans that can used immediately.
As a PR professional, it was great to see the synergy between public relations and search engine optimization outlined. In addition, Beal and Strauss bring in lots of timely examples that make the book entertaining and thought provoking.
A Topic Critical To Company Success Online April 10, 2008
1 out of 2 found this review helpful
I first heard about this book while attending a search marketing conference in Northern California. I purchased a copy a few weeks later and was glad I did.
Authors Andy Beal and Judy Strauss are ahead of their time. Andy is constantly keeping up-to-date with search engine news and online marketing developments and I've been following his Marketing Pilgrim blog for some time now. I knew this book would be a great addition to the wealth f knowledge I've picked up from Andy in the past.
Managing one's reputation (or a company's) online is more important than ever. The book is well researched and loaded with relevant anecdotes.
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