| Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech)) | 
| Authors: Shannon Belew, Joel Elad
Publisher: For Dummies
Category: Book
List Price: $29.99
Buy New: $11.07
You Save: $18.92 (63%)
Buy New/Used from $10.14
Avg. Customer Rating:   (4 reviews)
Sales Rank: 16429
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 840
Shipping Weight (lbs): 2.7
Dimensions (in): 9.1 x 7.4 x 2.1
ISBN: 0764599291
Dewey Decimal Number: 651.1102854678
EAN: 9780764599293
ASIN: 0764599291
Publication Date: October 2, 2006
Availability: Usually ships in 1-2 business days
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Product Description
- Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
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| Customer Reviews:
 Don't be a dummie April 7, 2008
0 out of 11 found this review helpful
This is useful in that it explains alot of online jargon, but as a required reading assignment, it didn't peak my interest.
 Even experienced sellers will learn something July 8, 2007
23 out of 23 found this review helpful
I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.
Excellent- From Basic info to More Advanced all in One! June 17, 2007
32 out of 32 found this review helpful
This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.
A Great Reference! January 11, 2007
9 out of 19 found this review helpful
A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!
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