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| Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie) | 
| Authors: Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy New: $9.95
You Save: $156.72 (94%)
Buy New/Used from $9.95
Avg. Customer Rating:  (3 reviews)
Sales Rank: 262820
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 4
Number Of Items: 1
Pages: 832
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.6 x 1.4
ISBN: 0131854615
Dewey Decimal Number: 658.872
EAN: 9780131854611
ASIN: 0131854615
Publication Date: August 19, 2005
Availability: Usually ships in 1-2 business days
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Product Description
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
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| Customer Reviews:
Great variety, great content, timely and relevant March 22, 2007
1 out of 1 found this review helpful
For a broad business overview of e-Business technology, this is one of the finest books on the market. The authors effectively present the rationale for electronic commerce, along with both the business and technology foundations. Highly accurate and well presented.
Great Textbook!!! August 30, 2006
3 out of 3 found this review helpful
This may be a college textbook but the information inside was extremely valuable in the emerging Ecommerce world! I found myself going to alot of the web sites it has listed in the book and none of it was out of date.
A GOOD BOOK March 27, 2006
5 out of 10 found this review helpful
Managerial Orientation
Interdisciplinary Approach
Real-World Orientation
Solid Theoretical Background
Most Current
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