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| Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel | 
| Author: Susan Bridge Publisher: M.E. Sharpe Category: Book
List Price: $39.95 Buy New: $28.04 You Save: $11.91 (30%)
Buy New/Used from $21.10
Avg. Customer Rating:   (7 reviews) Sales Rank: 2238375
Media: Paperback Number Of Items: 1 Pages: 264 Shipping Weight (lbs): 0.9 Dimensions (in): 8.9 x 6 x 0.8
ISBN: 0765603160 Dewey Decimal Number: 791 EAN: 9780765603166 ASIN: 0765603160
Publication Date: December 1999 Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description In her colorful insider's account, Sue Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper -- into radio, the Internet, multimedia publishing, and the highest ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. The entire enterprise came crashing down in a cloud of confusion about media realities and costs in the electronic age, rumors of illegal use of funds (which turned out not to be true), and accusations of a misbegotten sense of mission. Using the Monitor's story as a focus, Sue Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
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| Customer Reviews: Read 2 more reviews...
  Lacking in true resolutions November 29, 1999 3 out of 8 found this review helpful
I was very dissappointed in reading this book. There was more fact and information in the notes then the actual text, I felt the author was giving an over view of the other resource material she had found.I also found the book very one-sided. Defending the actions of the two key players. As someone who was also an employee of the Monitor Channel during this time, I was amazed at how many inacurate facts there were! As I finished the book, the only question I had was why did I read it?
  poorly written puff piece July 22, 1999 1 out of 5 found this review helpful
I am not a Christian Scientist and have no stake in the church arguments over media which Bridges documents.As I read the book, I was interested in the larger issues Bridges claims she will address: how do events at the CS Monitor reflect the situation of all US journalism? Sadly, Bridges seems so interested in defending the actions of her colleagues and herself that she doesn't really examine this larger issue. Also, the writing is terrible. The sentences are poorly constructed, and Bridges uses way too many unnecessary adjectives (perhaps forgetting that adjectives cannot substitute for evidence). By the time I finished, I felt that if she used the word "upshot" ("The upshot was . . .") one more time I would have to run screaming from the room. The only reason to read this book is to get a glimpse of the primary sources Bridges cites. Read the quotes and the footnotes--I'd skip the rest.
  Well researched, very informative piece of literature March 15, 1999 6 out of 6 found this review helpful
Susan Bridge provides information about a relatively "cloaked" period in the Christian Science movement, and although her book wasn't intended to inform church members about the happenings as they related to the church itself, it is an excellent vehicle for doing so.The book is a good read for those individuals interested in the area of media and the news, even though it draws some bleak conclusions for positive changes in the future in the way we receive our news. The recent Walters/Lewinsky interview is a chilling example of the direction we might be headed, but it is a must reading for every Christian Scientist who is interested in what took place in Boston from approximately 1984-1992.I think it is well written, well documented, and very interesting. I also felt she was fair in her writing and kept as impartial perspective about the entire situation as possible under the circumstances. She leaves questions to be answered by each reader. Was it a good direction? Was it overly expensive? Would it have been an additional or even a replacement medium for providing the quality of news Mary Baker Eddy desired when she founded the Christian Science Monitor--a newspaper that has not broken even financially for decades? Were individual personalities responsible for the failure? What other factors came into play in this whole scenario that impacted the concepts and their implementation.It certainly will make you think.
  "To spread undivided the Science that operates unspent" January 19, 1999 1 out of 5 found this review helpful
Once again, the Monitor's fundamental intent, as expressed by Mary Baker Eddy, is overlooked and not understood--by the author and Netty Douglass et al.The object: "To injure no man but bless all mankind," cited repeatedly in MTN, is the corollary, following the fundamental activity and statement made in the omitted first part of the quote from the Monitor's first editorial, where MBE says, speaking of the periodicals she founded: "The next I named 'Monitor,' to spread undivided the Science that operates unspent." Although the Monitor's mission was never to prosyletize or be a missionary for the C.S. Church institution, it clearly is meant to further the underlying principle, i.e. Christian Science. It is this blind spot that made the broadcasting project--the way Jack, Netty, et al went about it--destined to fail from the start. While always putting things in the most positive light for Jack and Netty, from a cursory reading it seems MTN does cover most of the important points.
  Insightful, revealing, informative, and readable August 25, 1998 4 out of 5 found this review helpful
Bridge's book sheds real light on a fascinating story that only an insider such as she could tell with such authority and understanding. A most useful case-study of a fallen communication enterprise that seemed doomed from the start. This is a book that every broadcast professional and academic should read. Well-documented and thoroughly compelling.
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