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| Always Be Testing: The Complete Guide to Google Website Optimizer | 
| Authors: Bryan Eisenberg, John Quarto-vontivadar
Creator: Lisa T. Davis
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $16.06
You Save: $13.93 (46%)
Buy New/Used from $15.00
Avg. Customer Rating:  (2 reviews)
Sales Rank: 6651
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 302
Shipping Weight (lbs): 4
Dimensions (in): 9.1 x 7.4 x 0.8
ISBN: 0470290633
Dewey Decimal Number: 658.872
EAN: 9780470290637
ASIN: 0470290633
Publication Date: August 11, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
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Product Description
The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the ?why? of clicks, and decipher the valuable data. By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.
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| Customer Reviews:
Serious marketers need this book August 6, 2008
6 out of 8 found this review helpful
Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need to know, and more, about how to do a/b testing that actually works for you. Serious marketers and anyone else who does any type of selling online needs to have this book memorized. Imagine if you read this book and converted 1% better? What would that mean in profit to you for an inexpensive book?
An exceptionally good piece of creative/practical work about Online Testing August 3, 2008
11 out of 12 found this review helpful
When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing. And when I read the following (p.18), I was sure the book is what the market needs:
"The important thing to keep in mind is that the Google Website Optimizer is a tool. (...)It cannot do your thinking for you. It cannot plan your tests. It cannot produce the creative. It cannot interpret your results beyond demonstrating numerical significance and confidence. These things are up to you. If you want the tests you run on the Google Website Optimizer to be meaningful and to provide the intelligence you need to make well informed marketing decisions, then this is the book you need."
The authors cover very thoroughly the Why, the What, and the How of Online Testing. All you need to know from the value of testing to how should you get started. The examples are very enriching and illustrate the power of testing and the bottom line: Testing = $$$.
Part I covers the Why; the authors delve on the power of testing and provide some amazing examples of it (including a masterpiece on Amazon's testing efforts). In addition they walk us through the Google Website Optimizer and provide powerful tips on the tool.
Part II covers the What and the How; the chapters are structured in a very actionable way: "Questions to ask", "Exercises", "What to test", and "Apply this to your site". As you read you can implement the tips instantly. A few examples of what to test are: usability, look & feel, searchability, product presentation, up-sell/cross-sell......
Part III covers some technical aspects of testing. The authors provide interesting information about Google website Optimizer scripts, statistical tests, and other special issues.
*The book is well structured, insightful and action oriented: exactly as online marketing should be! I warmly recommend it.*
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