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| Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) | 
| Author: Peter Kent
Publisher: For Dummies
Category: Book
List Price: $29.99
Buy New: $16.01
You Save: $13.98 (47%)
Buy New/Used from $16.01
Avg. Customer Rating:  (105 reviews)
Sales Rank: 6266
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470262702
Dewey Decimal Number: 025.04
EAN: 9780470262702
ASIN: 0470262702
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy ? that?s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You?ll discover how to: - Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don?t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you?ll never need to fear search engines again!
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| Customer Reviews: Read 100 more reviews...
 Dummies Can Understand This July 27, 2008
0 out of 1 found this review helpful
Very well put together, and so easy, even a dummy can understand. However, if you are looking for more advance SEO training or information, you will have to look elsewhere. This is good for the beginner.
SEO For Dummies July 26, 2008
0 out of 3 found this review helpful
This book contains everything I wanted and needed to know about Search Engine Optimization. Clear and concise, this book lays it out there for any level learner. Provides very useful Tips to help you improve traffic to your websites. Highly recommended read!
Worth the money. April 28, 2008
0 out of 3 found this review helpful
This is a good book for anyone wanting to learn SEO. Well worth the purchase.
Helpful, easy to understand for the dummy April 22, 2008
1 out of 1 found this review helpful
Very helpful. I didn't know anything about SEO before, but this book helped us choose someone to optimize our website, and it helped equip me to know what to look for and what to ask. I would recommend reading it before you choose a company so you don't get scammed.
Best SEO Book for Beginners February 16, 2008
2 out of 2 found this review helpful
I've spend years teaching people how to optimize websites for search and I always recommend that people read this book to get started. It provides simple, but accurate, explanations on how to optimize websites for search. I highly recommend it.
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