| Radically Transparent: Monitoring and Managing Reputations Online | 
| Authors: Andy Beal, Judy Strauss
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $3.24
You Save: $26.75 (89%)
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Avg. Customer Rating:   (11 reviews)
Sales Rank: 47395
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 378
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 1.1
ISBN: 0470190825
Dewey Decimal Number: 659.202854678
EAN: 9780470190821
ASIN: 0470190825
Publication Date: March 4, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions. Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management.
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| Customer Reviews: Read 6 more reviews...
A must-read for individuals and companies' online reputation management July 31, 2008
1 out of 1 found this review helpful
A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.
Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).
Great Primer for Government Communicators June 19, 2008
1 out of 2 found this review helpful
It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.
Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those who can't fully implement their suggestions organizationally, the book is rich in advice for managing your personal reputation online.
Corporate Handbook for Social Media Optimization and Reputation Management May 15, 2008
3 out of 3 found this review helpful
The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.
Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.
As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.
It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.
The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.
A Turn By Turn Map To Social Media Effectiveness In Your Business May 14, 2008
3 out of 4 found this review helpful
What I love about this book is the way it is laid out in a step by step process that leads you from confusion to clarity in the use of social media in business today. Be aware, this is not a book about blogging even though they discuss is a lot, it is a book about all social media and the precise steps you can take to begin and continue influential conversations that can change the face of your business.
The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don't follow a sound process.
You'll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.
My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I'm hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.
Excellent book for understanding social media. A must read.
A Necessary Book for Business of Any Size May 11, 2008
2 out of 3 found this review helpful
When I first heard of this book, I thought it would be geared toward only large businesses with big budgets--meaning complicated and expensive. Happily for many small businesses, this is not the case. Radically Transparent contains loads of useful information and much of it is things any company of any size can do today for free. From participating in social networks to starting a company blog, this book shows you the right way to engage in these and other online media.
Andy Beal and Dr. Judy Strauss have laid out a step by step plan for any business or brand, to create, enhance, protect, and even repair their online reputation.
If you have a online or offline business it means you have a reputation. People online will talk about your company, products, and services whether you like it or not. Wouldn't you want to know what they are saying and where they are saying it? You can find out now by purchasing this book.
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