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| Creating a Marketing Plan: An Overview | 
| Publisher: Harvard Business School Press
Category: Book
Buy New: $6.95
Sales Rank: 525393
Format: Download: Pdf
Language: English (Published)
Media: Digital
Pages: 16
ASIN: B000DZE2AG
Publication Date: November 21, 2005
Release Date: October 25, 2008
Availability: Available for download now
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Product Description
Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein.
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