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| Strategic Management of Technology and Innovation | 
| Authors: Robert Burgelman, Clayton Christensen, Steven Wheelwright
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $115.00
Buy New/Used from $110.00
Avg. Customer Rating:  (8 reviews)
Sales Rank: 140648
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 5
Number Of Items: 1
Pages: 1280
Shipping Weight (lbs): 5.3
Dimensions (in): 10.1 x 8.2 x 1.7
ISBN: 0073381543
Dewey Decimal Number: 658.514
EAN: 9780073381541
ASIN: 0073381543
Publication Date: July 7, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
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| Customer Reviews: Read 3 more reviews...
 Just what I needed May 15, 2008
1 out of 1 found this review helpful
Just what I needed for my class and it was a lot cheaper buying through you.
 Good August 1, 2007
4 out of 4 found this review helpful
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
 Comprehensive, but weird and boring November 10, 2006
0 out of 2 found this review helpful
I bought this as a textbook for one of my classes. Overall, this is a decent book on strategic management of technology and innovation. I think some of the articles in the book are really good, but the book is very disorganized and hard to read. I would recommend it, but it seems that the editors should address major organization issues in the next addition.
very technical February 23, 2006
1 out of 3 found this review helpful
The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.
Strategic Management of Technology and Innovation October 24, 2005
9 out of 10 found this review helpful
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
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