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| Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There | 
| Author: David Viney
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: $30.00
Buy New: $16.46
You Save: $13.54 (45%)
Buy New/Used from $16.46
Avg. Customer Rating:  (21 reviews)
Sales Rank: 16610
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 9.2 x 6 x 0.9
ISBN: 1857885023
Dewey Decimal Number: 658.872
EAN: 9781857885026
ASIN: 1857885023
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
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| Customer Reviews: Read 16 more reviews...
 GOOD BOOK December 2, 2008
This book it's fantastic, it talks about very simple things that a person can forget sometimes.
Great! December 1, 2008
this is definitely a great book with a lot of valuable tips and info.great work!
A good book on this topic November 27, 2008
The book is pretty insightful for the price.A good book and has some good information.
Free Google Insights Scraper November 26, 2008
1 out of 1 found this review helpful
My day job is at Los Alamos National Laboratory. Like Google, I'd like to help make the world a better place, so I have developed an Excel/VBA macro which scrapes Google Search volume from a (or your) dictionary, as well as an Excel/VBA macro for scraping pairs of phrases to compare relative volume. (Download at http://precisiondatamining.net/ )I then have a Fortran engine which finds all significant correlations in the Google Search volume data and generates predictive models for future Google Search volume for a given search phrase. (Who would have thought that "writing resume" or "cheap car insurance" mimicked each other? Maybe Geico would like to know. http://www.google.com/insights/search/#q=writing%20resume%2Ccheap%20car%20insurance&cmpt=q) I'm interested in threat reduction applications, energy efficiency, etc. Go out and use the data for your internal purposes--be better, do better, run better, understand better.
The Excel Macros run in C:\0_Main (you can change the macro)
Two files are produced:
inDeck.txt The weekly Google Search Volume data. Import it with Excel and graph it, or whatever. Use the delimeted, and space options when importing a text file.
inHead.txt, a header for the F90 executable telling it how many data streams were captured, and how many weeks of the Google Insights file are to be used starting from 4 Jan. 2004--currently 256 weeks.
Example: GoogleInsights.xls Dictionary Worksheet explained:
There are 17 phrases to try to scrape from Google Insights--some may have zero or insufficient data. There are 256 weeks worth of data--but since I write to Excel 2003 in rows, you can only pull either the first 255, or 2 thru 256 weeks. (You could modify the macro to write to colums for Excel 2003 or older) Excel 2007 doesn't have this problem. 5 is for the F90 code, telling it to use a 2^5=32 week sliding window while looking for correlation. Warning: The most stable platform seems to be XP with Excel 2007. Excel 2003 doesn't really close files when told to do so by VBA, and hence, the macros will eventually crash. Not so for Excel 2007.
172555
nuclear
great satan
israel
hezbollah
uranium
plutonium
scientology
atomic weapons
nuclear weapons
bombs
anfo
atom bombs
anarchist cookbook
pipe bombs
suicide bomber
iran
iraq
By viewing this simple macro you can see how to modify it as Google Insights puts out more weeks.
By view the pairs macro, you can tinker to try all the way up to 5 search phrases, the Google Insights limit.
If you want, I can even show you how to modify the macros to scrape only one particular country.
Dr. Alex Alaniz, Ph.D.
If you have a worthy cause, I would consider either giving you the Fortran 90 executable, or running it for you and sending you its various kinds of correlation and prediction dumps, including multivariate models in multiple function bases.
 Style over Substance November 14, 2008
I have to admit I had another SEO book in my hands at the bookstore and picked this one because the cover mimicked Google's homepage logo so well. I figured the majority of my clicks would come from Google so a book that resembled their homepage design was probably a good bet. I thought the author surely had to be vetted by Google to be allowed to use their Logo. I was wrong. Also the fact the author appears to be from the UK based on his site address is a bit of a concern for me as a US marketer.
I will admit there is useful content here, but I was just expecting more from someone who touts themselves as "The SEO expert". Maybe the truth is that SEO is really not that hard. Then again as with many things in life they are not that hard but just take dedication, because their are no shortcuts in SEO.
I do agree with his first tip for success however, that you should "Find a great niche and great content". I'd think twice before making this my first SEO book, but it is probably worth skimming through.
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