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| BrandSimple: How the Best Brands Keep it Simple and Succeed | 
| Author: Allen P. Adamson
Creator: Martin Sorrell
Publisher: Palgrave Macmillan
Category: Book
List Price: $14.95
Buy New: $8.49
You Save: $6.46 (43%)
Buy New/Used from $8.49
Avg. Customer Rating:  (38 reviews)
Sales Rank: 12547
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.6
Dimensions (in): 9 x 6.5 x 0.9
ISBN: 1403984905
Dewey Decimal Number: 380
EAN: 9781403984906
ASIN: 1403984905
Publication Date: August 7, 2007
Release Date: August 7, 2007
Availability: Usually ships in 1-2 business days
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Product Description
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand?s true meaning, andstay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamsonshows how to communicatewith customers and make your brand resonate. He also gives a behind-the-sceneslook at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
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| Customer Reviews: Read 33 more reviews...
 Average December 3, 2008
Nutshell review - As is often the case with these types of books they are fluffed up with too much page-filling case studies to highlight the various points being made. That wouldn't be so bad except that there is nothing really new here that has not been covered elsewhere, most notably by Jack Trout and Al Ries. The basic message is differentiate, keep it simple, make it relevant, positioning, have sufficient resources. Chapter 9 is a two page summary and pretty much covers it in point form. An average book in this genre.
Brand-do-do bigtime August 14, 2008
0 out of 3 found this review helpful
I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall.
he keeps confusing product design (egg) and branding (chicken) as the samething and their not. what comes first, type of problem, the chicken or the egg.. (I can hear Adamson saying it the samething dummy)
This book, is his resume, he has to be looking for work
on pg 71 he makes a reference to VCR, u can't even buy one, much less use one....so why bring that up....i'm guessing, he pushed his old note.
if your still confused after reading the book, hire his agency so they can pick your pocket clean...brand-broke
the reason I didn't give it one star, u might think i'm some nut
I bet $20 he used his friends to pump the 4.5 rating
update:
finished the book and tossed it in the garbage can
 Great approach to the topic of branding with solid information July 19, 2008
BrandSimple is a refreshingly easy read that boils the essence of brands and branding down to, well, their simplest but most important basics. Anyone involved in business management of any kind should read this book.
Adamson reminds us throughout the book that a brand is a very different thing than branding and that marketers cannot be great at branding without first creating a great brand.
The best brands are different. They promise something different and unique and deliver on that promise every time. They also find a way to simplify their brand message so that just about everyone instantly "gets it" and that the "it" resonates and seems obvious after the fact. Getting to that simplicity can require a lot of hard work and thinking, but making it seem so simple, obvious and intuitive is the key.
As Managing Director of Landor Associates, Allen Adamson peppers the book with real-world examples from his work at Landor and from his previous positions. His case studies show how the best brands work tirelessly to emerge with a simple promise and a simple message that is easily communicated in just a few words.
The real examples are brief yet clearly show the challenges and ultimate solutions from brands like Compaq, Visa, Apple, Aquafina, Baby Einstein, BlackBerry, JetBlue, Timberland, Pixar and many more. He uses these brands to show that often a simple insight that makes your product different is the real power in building a great brand -- as long as that difference is important and relevant to your potential customers.
The book is written at an easy reading level so that any business manager will be able to readily breeze through it without tons of technical branding terminology and grasp the important concepts. This in turn will inspire them to reevaluate and transform their own brands. The book is straight-forward, simple and highly insightful and useful.
On my "Professional Marketer Investment Scale";
($-Poor investment, $$$$$-Great investment)
Rating: $$$$$
A MUST read book for young Ad Agency Startups July 8, 2008
- If you're starting an ad agency, marketing business, or developing your own brand you NEED to read this. I know while reading personally, I had to stop and breathe every 2 pages and take notes because it was packed with so many thought provoking truths.
- Every page has something important or special. Usually books like these are written with a lot of Filler in between chapters just to make the book longer. However BrandSimple avoids this, and stays clear, simple, and informative throughout the end.
- I'm keeping this one, If I ever hire employees for my Ad Agency this book will be a mandatory read.
- Also, Tested Advertising Methods by John Caples is a Must read as well.
Much Needed Book for Anyone Starting or Growing a Business June 11, 2008
This book provides insight about how to make your brand stick. With all the marketing noise that we as business people have to penetrate through, it is necessary to differentiate your product. This book details the process of creating a relevant brand in our global market. I recommend this book to anyone who has a business at any level from a home based business to a start up. It is written in a simple style and is highly informative with stories and interviews to highlight the key points. Learn how to establish your brand idea and align your signals for a profitable return.
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