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| The Best I.T. Sales & Marketing BOOK EVER! - Selling and Marketing Managed Services | 
| Author: Erick Simpson
Publisher: Intelligent Enterprise
Category: Book
Buy New: $149.99
Buy New/Used from $134.99
Avg. Customer Rating:  (12 reviews)
Sales Rank: 548135
Language: English (Published)
Media: Perfect Paperback
Edition: 1st
Pages: 464
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 5.9 x 1.1
ISBN: 0978894316
EAN: 9780978894313
ASIN: 0978894316
Publication Date: September 17, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Following up on the success of The Guide to a Successful Managed Services Practice - What Every SMB IT Service Provider Should Know...; the definitive book on transitioning a reactive IT business model to proactively-delivered Managed Services, The Best I.T. Sales & Marketing BOOK EVER! focuses squarely on one of the most challenging aspects of running a successful I.T. practice - growing through effective sales and marketing. At nearly 500 pages, The Best I.T. Sales & Marketing BOOK EVER! reveals how to successfully sell and market I.T. solutions and become a Trusted Advisor to your clients. Drawing upon MSP University's experience in helping Partners across the country transition to an annuity-based, proactive Managed Service delivery model, each phase of the I.T. Sales and Marketing process is addressed. Broken down into logical sections, this book helps you choose your target market, determine your service offerings and develop your marketing message, as well as the methods by which to successfully deliver it. Follow-on chapters address hiring the right sales staff, as well as training, incenting and managing them for success. Additional topics covered include appointment setting and conducting the first, second and third client sales appointments - all the way through closing the deal with the decision-maker. The downloadable content contains over 50 newly designed marketing collateral, case study and white paper templates, as well as a complete 17-page business-winning I.T. Solutions and Managed Services website design worth $5,000. Chock full of additional new tools and collateral, the downloadable material included with this title greatly enhances the value of "The Best I.T. Sales & Marketing BOOK EVER!", and insures that this unique publication lives up to its name.
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| Customer Reviews: Read 7 more reviews...
The Title Says it all June 13, 2008
The title to this book says it all. It really is the Best IT Sales and Martketing book ever. NUFF SAID!!!!
YOU NEED TO BUY THIS BOOK if you want to turn your IT Business into a profitable one.
I cant wait for Ericks next book, hopefully he wont keep us waiting too long :-)
Great Book for Selling Managed Services March 21, 2008
1 out of 2 found this review helpful
I am a business owner interested in the Managed Services market space. I have read so much about Managed services but have not found a step by step guide on how to implement the managed services business plan or sell those services to clients. What I needed were step by step guides on both the topics. I was introduced to Erick's books by another associate. This book and "The Guide to a Successful Managed Services Practice" by Erick were exactly what I was looking for. Erick is not just a subject matter expert in Managed Services but has practiced and implemented his teachings and recommendations. He explains several key concepts and best practices on Managed Services, Deliverables, Pricing, How to identify clients, sell, support and maintain the services and build a long term win-win relationship with the clients. The coverage on How to Hire and Train your sales staff is worth its weight in gold. Included along with these 2 books are several forms, analysis tools and documents which make the sales process a whole lot easier with predictable results. These are the bibles for my managed services business and I refer them frequently. If you are serious about building a profitable managed services business, you must have these books.
This is what you're missing February 26, 2008
0 out of 1 found this review helpful
At a recent VAR meeting I attended, several successful IT services CEOs were asked what one thing they did to build a stable successful business. Every single one of them said marketing was the key to their business' success.
Most small IT services firms don't market. That's why they stay small. If you want to grow a consistent services business, buy this book and start marketing now. You will recoup several times this book's cost with your first marketing campaign.
This book easily surpasses its meek title February 23, 2008
0 out of 2 found this review helpful
Received this book at approximately 10:30am read the first few pages and cancelled my schedule for the day (first time I've done that in 13+ years in business) to read it from cover to cover in one sitting - and then again before the weekend was out just to ensure and assure I had gotten as much as I could before starting out on this amazing adventure. - Two (2) suggestions for you the reader of this review: 1) buy this book today - you would not be reading this review if your were not considering it - just do it. You will NOT be dissapointed. 2) Do Not skimp on the shipping you will kick yourself for every day you wasted!
Invaluable information for IT providers to SMB February 6, 2008
This book is jam-packed with valuable insight to assist IT VAR's in selling and marketing to Small Business. It is required reading for my company's sales and marketing staff. I highly recommend it to anyone whether new to the business or an old veteran.
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