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| Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions | 
| Author: Tim Ash
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $16.08
You Save: $13.91 (46%)
Buy New/Used from $16.08
Avg. Customer Rating:  (30 reviews)
Sales Rank: 951
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0470174625
Dewey Decimal Number: 006.7
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
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Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you?ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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| Customer Reviews: Read 25 more reviews...
 Easy to digest and results oriented. September 22, 2008
3 out of 3 found this review helpful
The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application.
I work in the Direct Response space, we've used multivariate testing for a number of years and actively subscribe to a number of newsletters and whitepapers on the subject. I would consider myself an expert on the process and technologies, yet still found a wealth of new and refreshing information in this book.
In particular, the methodology behind calculating the real dollars and cents increases is well executed.
All around easy to reccomend.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions September 4, 2008
3 out of 3 found this review helpful
This is a terrific read! If you have an online business -- this is a MUST read. -Steve
 Big on theory, light on examples August 29, 2008
0 out of 1 found this review helpful
The book is okay for some audiences. There is a complete discussion of theory but it is short on case studies and examples. Money would be better spent on the books available from Jakob Nielsen.
Tim Ash is a World Class Professional - the book says it all August 26, 2008
3 out of 3 found this review helpful
I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.
Comprehensive, Practical, and Actionable Website Optimization Guide August 14, 2008
3 out of 3 found this review helpful
Amazingly enough, virtually everything you need to know about optimizing the commercial efficiency of a website (not just a "landing page") is included, concisely, in Landing Page Optimization. In addition to the motivation for doing optimization, how to select what to optimize, and, in detail, how to measure and analyze your optimizations, Tim Ash includes helpful summaries of the psychology of users and even of how to navigate corporate politics to get buy-in for your optimization project. There is very little about creating a successful commercial website that I did not feel more knowledgeable after reading this book.
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