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| Building Findable Websites: Web Standards SEO and Beyond | 
| Author: Aarron Walter
Publisher: New Riders Press
Category: Book
List Price: $39.99
Buy New: $23.58
You Save: $16.41 (41%)
Buy New/Used from $23.58
Avg. Customer Rating:  (9 reviews)
Sales Rank: 21634
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 7.3 x 0.6
ISBN: 0321526287
Dewey Decimal Number: 006.76
EAN: 9780321526281
ASIN: 0321526287
Publication Date: February 23, 2008
Availability: Usually ships in 1-2 business days
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Product Description
This is not another SEO book written for marketing professionals. Between these covers you?ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
- Help more people find your site
- Help users find content within your site
The path this book travels passes through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You?ll find the big ideas behind these technologies and real world examples, illustrating that you don?t have to compromise the user experience to create search engine friendly, findable websites.
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You?ll find even more findability guidance on the book?s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
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| Customer Reviews: Read 4 more reviews...
Essential reference material November 25, 2008
If you're a web designer, marketer or even site owner looking to take the guesswork and myth out of SEO then buy Aarron Walter's book. He made each topic -- structure, tags, formats, coding, links and more -- quite understandable with a particular clarity of writing style, descriptive screen shots, code snippets and links to articles that support his claims(each of which are cleverly and consistently pulled out of the body text in sidebar elements).
To borrow a phrase from the culinary world, Building Findable Websites is one essential ingredient in the "mise en place" of web design:
"Recipes are reviewed, to check for necessary ingredients and equipment. Ingredients are measured out, washed, chopped and placed in individual bowls. Equipment such as spatulas and blenders are prepared for use, while ovens are preheated. Preparing the mise en place ahead of time allows the chef to cook without having to stop and assemble items, which is desirable in recipes with time constraints." (via wikipedia)
So..."time constraints" and "not having to stop and assemble critical elements while the show goes on"...sounds like a day in the life of a typical design studio. Get the books and you won't get "burned".
Its All About Content! October 13, 2008
1 out of 1 found this review helpful
A buddy of mine loaned this book to me and after reading the first chapter I knew I had to own it myself, so I went online and ordered it straight away.
This book doesn't disappoint. Its very well written and very informative. A highly recommended addition to your SEO resource quiver!
Valuable resource! September 12, 2008
2 out of 2 found this review helpful
This book was exactly what I needed! It has thorough coverage of some areas and links to additional resources where coverage is light. It introduced me to topics I had never considered and has changed the way I design web sites.
I have implemented many of the techniques described in this book and keep going back for more.
The online bonus chapters are a wonderful resource. I sometimes refer clients to the Social Networking chapter when they want to handle some of this aspect themselves.
Best practices give a better user experience August 30, 2008
2 out of 2 found this review helpful
What makes "Building Findable Websites: Web Standards, SEO, and Beyond" by Aarron Walter so interesting to me is the simple, easy-to-implement common sense advice. In fact, I quickly updated our local web professional group website with several recommendations from the book.
Aarron covers a wide range of areas in the book, including user experience, markup, search engine optimization, and site promotion, that some people may find distracting.
However, I liked the mix of technical advice, delving into server-side settings and development and WordPress tweaking, and the more practical tips on creating content and setting up mailing lists. As Aarron points out in the first chapter, developing a findable website is the result of many aspects in web development which help your target audience find the information they seek.
It may seem a small detail, but an added bonus of the book is how the book is laid out and formatted, improving readability:
* the book lays flat with wide pages and wide margins
* line spacing is generous, and
* excellent use of text color in main content, chapter and section headings
As the sole employee of a web development company, I wear several hats as marketer, information architect, designer, coder, developer and search engine optimization analyst. Aarron's book is a great resource for improving website findability by improving the user experience.
Outstanding Web Design and Marketing Read! August 28, 2008
3 out of 3 found this review helpful
Mr. Walter has done an outstanding job giving the reader not only a solid overview of many different aspects of SEO, but also delving into actual code and its various details. He discusses optimizing one's code for the search engines, giving numerous examples for the reader. He discusses the importance of separating content from presentation (CSS) and behavior (JavaScript). Mr. Walter sprinkles some PHP code throughout the book, too; however, he does an excellent job telling the reader what he's doing - where - and why, with plenty of comments to support his coding.
Additionally, he discusses the importance of blogging and adding local search to one's Web site(s). Blogging is clearly important to SEO due to the consistent blog posts as well as the linking strategy (to and from the Web site) that complements any blog.
He finishes his fine tome with a chapter on preventing Findability roadblocks - such as using too much Flash and avoiding JavaScript & AJAX issues - as well as a discussion on integrating an email newsletter service (e.g. MailChimp) into your Web site. All quite helpful to any Web designer.
Mr. Walter provides numerous illustrations throughout the text and explains them thoroughly. He is clearly an exceptional teacher, very practical in both his design and his prose; It's probably fair to guess that his teaching style matches his writing style.
This is an enjoyable and enlightened book for both Web designers and Web marketers. I highly recommend 'Building Findable Websites.'
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