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| Bill & Dave: How Hewlett and Packard Built the World's Greatest Company | 
| Author: Michael S. Malone Publisher: Portfolio Hardcover Category: Book
List Price: $26.95 Buy New: $4.98 You Save: $21.97 (82%)
Buy New/Used from $4.78
Avg. Customer Rating:   (18 reviews) Sales Rank: 63721
Format: Bargain Price Language: English (Published) Media: Hardcover Number Of Items: 1 Pages: 352 Shipping Weight (lbs): 1.4 Dimensions (in): 9 x 6.1 x 1.5
Dewey Decimal Number: 338.7610040922 ASIN: B000VPKFRM
Publication Date: April 5, 2007 Release Date: April 5, 2007 Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley?and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy?"the HP Way"?that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company?arguably the world?s greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.
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| Customer Reviews: Read 13 more reviews...
  Excellent and informative September 16, 2008 As a child of one of the first 200 employees and also as a former HP employee myself, it brought back such good memories and feelings of a fantastic company. Sure hope they get it back to right soon! Great book, couldn't put it down.
  Leadership Team February 26, 2008 Bill and Dave complemented each other. This was not replicated in the eras of John Young or Lew Platt as they surrounded themselves with folks that are too much like them. Then, it went downhill after that. Really great writing and reading for all HPers, past, present and future.
  Great History February 9, 2008 The history of Hewlett and Packard is extraordinary but the book is difficult to read. For example, the writer starts about a topic on the Second World War and then goes to the future to the eighties and comeback, so the reader get lost and loose focus on the subject that was reading.
The history is great but wasn't written in order.
  Starts out slow, but draws you in January 21, 2008 The first several pages were a little dry, and I felt like the author intentionally used obscure words occasionally to lend an air of importance to the book. But then it became smoother and more interesting.
One minor complaint is that a lot of people are mentioned repetitively in the narrative, and sometimes I wonder, now who is so-and-so?
A lot of interesting tidbits of marketing brilliance, including that their first product name back in the 1930s the "200A" (instead of perhaps "100" or "100A") to make it sound like the company had been around a while. A practice enshrined by many software and hardware companies even today.
  Steve Jobs, before Steve Jobs January 18, 2008 Hewlett-Packard is most familiar to consumers as a brand of ink jet printer and digital camera sold in supermarkets up and down the country. Some may remember that they had a Watergate-type moment recently and a woman CEO who made a dogs dinner of things.
I visited Boeblingen (near Stuttgart) - the European headquarters of Hewlett-Packard in the late 90s and left deeply unimpressed by a large but seemingly directionless technology behemoth. It wasn't the kind of place where I wanted to develop my career in marketing communications.
Malone in his book Bill and Dave brings into perspective how important Bill Hewlett and David Packard were to the technology sector and modern business practices.
From a PR perspective, I found facinating the way Bill and David self-consciously built their own personal legends which helped support and extend the HP Way. The company's culture was built, extended and modified in a deliberate, planned manner unparalleled in any other company.
Packard and Hewlett wrote the book on corporate reputation without the help of big name agencies and invented the elements as they went along, combined with a wisdom worthy of Solomon.
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