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| The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) | 
| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $30.55
You Save: $24.44 (44%)
Buy New/Used from $30.55
Avg. Customer Rating:  (129 reviews)
Sales Rank: 2066
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world?s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done?blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe?s not on assignment for the biggest-name magazines and Fortune 500 clients, he?s in the classroom teaching location lighting, environmental portraiture, and how to ?get the shot? at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe?s sessions to life.
What makes the book so unique is the ?triangle of learning? where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, ?An editor at National Geographic once told me?? and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe?s brilliant images that perfectly illustrates the technique (you?ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those ?Ah ha!? moments?those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense?that ?moment it clicks.?
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| Customer Reviews: Read 124 more reviews...
 Pretty, but doesn't explain how. September 5, 2008
Although the photos in this book a great there is minimal information on how to set the photo up. In addition, most of the hints are not for the beginner or tourist as they involve light boxes and various other pieces of equipment. I was disappointed with this book. If you're interested in learning more about the composition of a photo (with your camera as your only piece of equipment) I would suggest The Photographer's Eye by Freeman. I bought these two books at the same time and have found Freeman's book very instructive, although there are many other how-to books on composition that are probably just as good. But as for McNally's book, its now on my coffee table amongst the other pretty to look at books.
 Inspiring, Perfect September 2, 2008
I found Mr. McNally on Nikonusa.com, was looking at all the different photographs taken on it, as i frequently look for official press release, and non(lol), on the nikon site and other sites. I happened to see the photograph of the firefighter from NYC,NY, and instantly fell inlove with his work. I read on, looking at websites, finally i found his, and then his blog. it was amazing. This book continues to show his great career, and life, as a photographer. This is not a book about how to become ansel adams, joe mcnally, or yousof karsh, its merely an inspirational, i did it this way, can you see that mistake(?), these are my life experiences, book. It brings you to laughs, tears, and amazement. At how one man, was able to tackle, what so many of us photographers want to have, a successful, proud career, where your work is admired by millions.
 A fun read. September 1, 2008
This was a great read. It mixes a lot of the "practical" behind the scenes aspects of putting a shoot together with the technical parts of how the shot was taken. McNally is frank about the hardships and sacrifices of trying to become a professional photographer and doesn't pull any punches about the effects on his family life. But for the most part the book is light hearted and fun to read. It's probably not the best book on the technical aspects of lighting/photography, but if you have any interest in portrait/slice-of-life photography you'll definitely enjoy this.
Great Narrative, Tips May Require Some Working Knowledge. September 1, 2008
This book if filled with brilliant images, and some great auto-biographical narration. However, while some of his explanations may work for beginners, I feel that most may become frustrated without some more in-depth information. As a senior, working on a BFA in photography, I found this book to be incredibly helpful and insightful, but it does require some foreknowledge. I am looking forward to discussing some of these things with my professors, so that I can better achieve some of the techniques that he discusses. A couple of years ago, though, I think that I may have been disappointed, and unable to get much from the book. Certainly, any experience level could appreciate and learn some amount from this book. I think it's important to keep in mind that, really, no photograph should be replicated just for replication's sake. Is it realistic to apply this knowledge to my photographs? Yes! Would I try to copy exact ideas, etc? No. I just don't see the point of reinventing an identical wheel. If that's your intent when thinking of buying this book, I don't think you'll find it satisfactory. Just my honest opinion....
-E
great photography books August 31, 2008
Lots of anecdotal information mixed in with a quick blurb on how the picture was shot, that is what makes this a fun & informative book to read, more for the intermediate or begining photographer that intends to move their "hobby" to the next level or find out how those cool pictures are done, cool moral booster too because you find out that not evey shot a Pro takes is planned that way nor turns out all the time...definatly one of the better books to buy.
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