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| Marketing Management (12th Edition) (Marketing Management) | 
| Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy New: $25.00
You Save: $141.67 (85%)
Buy New/Used from $25.00
Avg. Customer Rating:  (30 reviews)
Sales Rank: 22854
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 12
Number Of Items: 1
Pages: 816
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.7 x 1.4
ISBN: 0131457578
Dewey Decimal Number: 658.8
EAN: 9780131457577
ASIN: 0131457578
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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| Customer Reviews: Read 25 more reviews...
 Delivery was wayyyy to late October 6, 2008
0 out of 1 found this review helpful
I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late.
Service was terrible...
I have shopped alot on Amazon for my text...this was the worst i have ever see!
 Marketing Management Text September 30, 2008
I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.
Exciting and revolutionary book for students and managers alike September 17, 2008
Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].
this book sucks June 21, 2008
1 out of 2 found this review helpful
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
 Tons of theoretical information June 9, 2008
2 out of 2 found this review helpful
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
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