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| Grown Up Digital: How the Net Generation is Changing Your World HC | 
| Author: Don Tapscott
Publisher: McGraw-Hill
Category: Book
List Price: $27.95
Buy New: $17.11
You Save: $10.84 (39%)
Buy New/Used from $16.69
Avg. Customer Rating:  (4 reviews)
Sales Rank: 2163
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 0071508635
Dewey Decimal Number: 305.23
EAN: 9780071508636
ASIN: 0071508635
Publication Date: October 3, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The Net Generation Has Arrived. .
Are you ready for it? . . Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. . . The bottom line is this: If you understand the Net Generation, you will understand the future. . . If you're a Baby Boomer or Gen-Xer: This is your field guide. . . A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled ?screenagers? with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. . . Grown Up Digital reveals: . . - How the brain of the Net Generation processes information .
- Seven ways to attract and engage young talent in the workforce.
- Seven guidelines for educators to tap the Net Gen potential.
- Parenting 2.0: There's no place like the new home .
- Citizen Net: How young people and the Internet are transforming democracy.
. Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the ?Net Geners? are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. . . The Digital Age is here. The Net Generation has arrived. Meet the future. .
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| Customer Reviews:
 Saved November 29, 2008
While I fouund Mr. Tapscott"s book interesting I got a little tired of reading how the net generation is the answer to the world's present and future problems. It seemed to me that Mr. Tapscott's purpose for writing this book was to debunk any negative comments or research that he had ever heard or read regarding the net generation. According to Mr. Tapscott, other then their one negative of sharing too much personal information on facebook, the net generation will make all other generations pale in compaison.
A Net Genner on the Net Generation November 28, 2008
I'll admit, I didn't read this book cover to cover. I spent about 3 hours reading it, which probably means that I `read' about half and skimmed the rest. This speaks both to the book's strengths and its weaknesses. On one hand, the book is clearly organized, with three levels of subtitles within the book making skimming much more efficient. On the other hand as a member of the generation that Tapscott is trying to describe, at least 60% of the information is intuitive to the point of banality.
What Tapscott does bring to the table, however, is a quantitative approach to how the Net Generation is truly different from those preceding it, with some concrete information deeper than our ubiquitously cited ability to multitask or our improved hand eye coordination. His chapter on "The Net-generation Brain" contained some interesting statistics. For example, he discusses how 10,000 hours of video games and 20,000 hours of internet before age 20, have a positive effect on our ability to process visual information in rapid and complex ways. Additionally, like the Economist review that introduced me to the book, I believe the chapter on `Obama, Social Networks, and Digital engagement' is the primary selling point for the book with interesting anecdotes and a broad view picture of its effectiveness, although the book was published too early to claim it was the reason for his victory.
In the end, there's not enough new information contained in this book for a blanket recommendation. It is has enough to interest genre hacks willing to wade through the banalities, or those who have not yet been exposed to Net Gen ideas. I guess that means I should recommend this book to my mother.
 Well-researched book on the state of today's youth November 4, 2008
1 out of 1 found this review helpful
For starters, I would say this book is slightly more accessible than Don's previous book Wikinomics (with Anthony Williams), especially in terms of its mass appeal. Everyone knows some young people, so I thing everyone can relate. If you are a parent and you have Internet-addicted kids, this book will help you better understand where they're coming from. If you're an employer and you are looking for bright young talent, this book will help you attract and retain them. If you are a marketer and you are trying to sell to young people, this book will definitely help you do so more effectively. If you're an educator trying to reach young people in the classroom, the book provides a few suggestions on how to get through to them. Finally, if you're a young person yourself, the book provides a good introspective look at why you are the way you are.
It's definitely an interesting time to be writing about this topic. I think Grown up Digital provides a solid argument against those that suggest that the Internet and video games are rotting the minds of today's youth. Of course, every generation is different than the previous one in very fundamental ways--generational differences are nothing new. Why I think this is a valuable read is because this book explains these differences using a research-backed scientific approach, with plenty of interesting anecdotes and observations to keep you engaged.
A must read for any business or marketer October 11, 2008
3 out of 4 found this review helpful
Businesses and marketers take note. There's no way to ignore the Net Generation; they're 81 million strong. (That's bigger than the Boomer generation!) It's time we get to know them, intimately. Don Tapscott's Grown Up Digital gives you the opportunity to see how Net Geners think, act, learn, purchase, and relate. The book is packed with information yet written in a casual, first person voice making it easy to read and enjoy. All around us we're seeing the impact of this intelligent, savvy, self-confident generation. They're in our workplace, in our homes (if you're a Boomer), and on the Web critiquing and customizing our products and services. Say what you will...they're coddled by parents who hover and never miss a soccer game...but understand we are learning the ways of the social Web from them. And they are pushing the envelope of what is possible. They fully democratize information and access to it; they collaborate across geographical boundaries, and they are highly mobile and always connected.
While reading Grown Up Digital, I realized I have been a bit set in my traditional Boomer generation thinking (rather linear). Today's 30-year-old doesn't think twice about your age or ethnicity or your years of experience. They simply reach out and instinctively look for ways to collaborate (rather non-linear). If you have Net Geners in your workplace, learn from this book how to manage and incent them. If you have them in your home, revel in their technical and social networking expertise. And if you market to them, deeply understand their motivations, desires, and demands for the products and services they purchase.
I've been reading Don's books for over 10 years. He wrote the foreword to my book [full disclosure]. I like the way Don thinks, and the thorough research, thoughtfulness and creativity he puts in his books!
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