| Complete Idiot's Guide to Online Marketing (The Complete Idiot's Guide) | 
| Author: Bill Eager
Publisher: Alpha
Category: Book
List Price: $16.99
Buy New: $0.46
You Save: $16.53 (97%)
Buy New/Used from $0.46
Avg. Customer Rating:   (2 reviews)
Sales Rank: 1403359
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 7.4 x 0.8
ISBN: 078972037X
Dewey Decimal Number: 658.84
UPC: 029236720377
EAN: 9780789720375
ASIN: 078972037X
Publication Date: August 1, 1999
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Author Bill Eager shows you how to use valuable data to serve your firm AND your customer. He shares secrets for using e-mail, newsgroups and forums to get your message. Learn how to discover the latest demographics of the online world, and how to effectively tie "real world" marketing into your online efforts. You receive: no-nonsense discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the terminology of Internet marketing, valuable tips for effectively using ads, e-mail, newsgroups, surveys and promotions to get results, and case studies of successful Internet marketing campaigns.
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| Customer Reviews:
 I love this book October 14, 2008
I love this book... but i did write it. Still lots of great information for people doing online marketing.
bill eager
 Great statistics, website resources and basic insights April 18, 2000
6 out of 7 found this review helpful
I often forget the importance of keeping up with my website marketing reading offline. This book gave me resources that no other book has provided me, and statistics I've needed in recent months. Stresses importance of offline and online marketing coordination.
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