The book has many merits. Its structure and thorough presentation of important aspects of its chosen subjects are valuable; it provides guidance on how Web and other resources can be used by marketers. It does not assume too much familiarity with the Internet, and avoids too much technical treatment of issues which are of peripheral interest to marketers. It has a clear focus on how traditional marketing tools and techniques can be complemented by resources of the Internet. The guidance for an Internet marketing plan is of special interest to us.

My main reservation is that the book is America-centric. As we move into the wired world of the new millennium it will be necessary for marketers to take a global perspective on many of the issues dealt with here. (But let us rejoice! - the Web site promises updates and developments in this area.)

That said, this is a welcome addition to a fast-changing and important subject area.